Startbahn Starts Providing NFT Business Construction Support Services in Collaboration with Dentsu. Comprehensive supports for content holders to start NFT business from system development to strategy and planning.

2021.07.09Press

Startbahn, Inc. (Location: Bunkyo-ku, Tokyo, CEO: Taihei Shii, hereinafter Startbahn),collaborating with Dentsu Inc. (Headquarters: Minato-ku, Tokyo, President&CEO: Hiroshi Igarashi, hereinafter Dentsu) and the Dentsu Innovation Initiative (Hereinafter, DII), an organization that promotes R&D affiliated with Dentsu Japan Network, has developed an NFT business construction support service for companies that handle content. To protect and nurture content over the long term, we support the construction of NFT businesses to provide new experiences and mutual relationships to all stakeholders involved. The service will be available from both Startbahn and Dentsu starting today.

Startbahn leverages blockchain and NFT technology to build the infrastructure to ensure the reliability and authenticity of artworks. In response to the demand from content holders due to the recent movement of NFT, we started offering a new Headless NFT Solution in May 2021. We provide blockchain and backend systems for content companies to launch NFT services.

In order for the content's value to be inherited, we recognized that long-term management of rights and information is vital. For this reason, we sought to solve the current issue of the NFT market. We managed to realize the interoperability among different NFT services to enable the management of secondary distribution and use of the content. 

We will start providing more comprehensive services in collaboration with Dentsu, which has planning and creative expertise based on content value and fan sentiment as well as corporate network. Also, we collaborate with DII, which has R&D knowledge about technology and markets.

In addition to the NFT issuance and management system, we provide comprehensive systems and solutions that content holders need to start the NFT business, from sales strategy to interface planning and development. Besides inheriting the value of content, we support the construction of NFT businesses that match the characteristics and brand value of each content on the premise of improving the experience and relationships of all stakeholders, including creators and fans.


■ Characteristics of Blockchain Infrastructure by Startbahn

① Secondary distribution management system that is important for protecting and nurturing content over the long term.
- In addition to information on content and issuers who mint NFTs of their content, terms of use and royalty settings can be inherited across services.

② User-friendly mechanism
- You do not need to prepare a wallet on your side, and you can log in with your Google account or email address.
- Payment in legal tender is also possible.
- Gas fees (transaction fees on the Ethereum blockchain) can be taken over by the operating service.

③ Inexpensive and sustainable mechanism
- Reduced transaction fees and power consumption by adopting a new second layer solution called Polygon.

④ Linkage with physical objects
- By utilizing the IC tag technology, it is possible to link not only digital content but also physical objects with NFT information.


Comment from Mr. Takeda, Dentsu Content Business Design Center

We believe that Startbahn's technology and past achievements will provide effective solutions to the issues faced by IP holders. Currently, there are many speculative and short-term NFT purchases and sales. However, with Startbahn, we together will implement new experiences and services that contribute to building long-term relationships between IP holders and their fans.




■ About Startbahn, Inc.

Startbahn is a company that aims to realize a richer society by providing the technology needed by artists and all people involved in art around the world. We are promoting the construction of "Startrail," an infrastructure for art distribution and evaluation utilizing blockchain technology. In addition, as a service to connect to Startrail, we are developing our own online service, "Startbahn Cert." and blockchain joint business with corporations and organizations.

【Company Name】 Startbahn, Inc.
【CEO】 Taihei Shii
【Establishment】 March 26th, 2014
【Address】 #255 South Clinical Research Building, The University of Tokyo, 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-8485, JAPAN.
【 HP 】https://startbahn.jp/en/
【 About Startrail 】https://startrail.io/en/
【 About Startbahn Cert. 】https://cert.startbahn.io/en/


■ Inquiries Regarding this Project

Startbahn, Inc.
Business Development Department
[email protected]


■ Contact Information Regarding this Press Release (For the Media)

Startbahn, Inc.
Public Relations Officer: Risa Mizuno
[email protected]

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