Startbahn Collaborates With TRiCERA, a Global Platform for Contemporary Art, for a Global Market Expansion

2020.09.28Press

TRiCERA, Inc. (Minato-ku, Tokyo; CEO: Tai Iguchi; hereinafter "TRiCERA") and Startbahn, Inc. (Bunkyo-Ku, Tokyo; CEO: Taihei Shii; hereinafter "Startbahn") are pleased to announce that they have agreed to work together to expand into the global art market.

■ Background

TRiCERA believes that creativity knows no borders and provides an online platform that allows artists from Japan, Asia, and beyond to show and sell their work. It aims to help artists develop their careers globally by providing a fully equipped platform that includes language translation, payment, and delivery functions, which can be a hurdle for artists working beyond their home countries.

Startbahn, on the other hand, centers around the concept of "Art x Technology" and focuses on building an infrastructure to support the distribution of art, including the management of artworks' certificates and their history using blockchain technology. We aim to create a world where artworks can be traded and used more securely and smoothly.

TRiCERA and we have now joined forces with the primary focus of supporting the overseas expansion of artists. "Cert.", a Blockchain Certificate with an IC Tag provided by Startbahn, will enable artists using TRiCERA to ensure the authenticity of their work and manage their provenance. It guarantees the authenticity of artworks, which ascends the previous support of translation, payment, and delivery. We will provide a new form of support to artists globally.


■ "Cert." will be attached to works on TRiCERA.NET

Works on TRiCERA.NET will be accompanied by "Cert." provided by Startbahn Cert.

Cert. will enable the owner of the work to view the artwork's basic information and its provenance. Also, the blockchain mechanism prevents the falsification of data; it guarantees a higher degree of authenticity than paper certificates.

Cert. also allows artists to set their own rules for the trade and use of their work. When a piece with Cert. is resold, the ruleset will be applied automatically, and the artists can receive the royalty-type revenues.


■  Overview of TRiCERA

Company: TRiCERA, Inc.
President: Tai Iguchi
Head office: SDS Takanawa Building, 3-10-2 Takanawa, Minato-ku, Tokyo 108-0074, Japan
Establishment: November 2018
Capital (including capital reserve): 98,922,000 yen
Business: E-commerce for Art & Craft
Company website: https://tricera.co.jp/
Service website: https://www.tricera.net/
Contact: [email protected]
*We are the winning team of the 19th "Open Network Lab," an accelerator program run by Digital Garage, Inc.


■  Overview of Startbahn

Company: Startbahn, Inc.
CEO: Taihei Shii
Head office: #255 South Clinical Research Building, The University of Tokyo, 7-3-1, Hongo, Bunkyo-Ku, Tokyo 113-8485, JAPAN
Establishment: March 2014
Capital (including capital reserve): 476,000,000 yen
Business: Building infrastructure for the distribution and evaluation of art
Company website: https://startbahn.jp/en
Service website: https://cert.startbahn.io/en
Contact: [email protected]

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